Fragrance Profile
Bright White Floral (Jasmine)
Heritage
Top
Fresh jasmine bud, Green jasmine leaf, Dewy morning air
Heart
Jasmine sambac, White ylang, Rose absolute
Base
White musk, Soft sandalwood, Warm amber
Fills a mid-size room (up to 12x15 ft) · 60+ min per stick
Best for: Morning aarti; spring; Lakshmi puja; daily home puja
Ritual match: Lakshmi (jasmine is her flower); Durga; universal daily puja; Fridays
About this
Why we make it this way.
Jasmine — mogra, mallige, malli — is the universal white flower of Indian ritual. Lakshmi's mala on a Friday, the bride's hair on her wedding day, the garland at the temple entrance: jasmine is everywhere the sacred is.
Jasmine Premium renders that universal white flower as an incense stick. Jasmine sambac absolute leads the heart, softened with ylang and rose, and grounded with white musk and sandal in the base.
Made for the household that treats jasmine as the everyday sacred — the flower that has never gone out of fashion in a thousand years of Indian ritual.
When to light it
The moment this belongs to.
Morning aarti; daily Lakshmi puja (especially Fridays); spring evenings; any moment where a bright, sweet, universally-appropriate floral is called for.
What this is made of
Named ingredients. Nothing hidden.
Jasmine sambac absolute, white ylang, rose, white musk, sandalwood, amber — hand-blended masala on bamboo core.
Frequently asked
What households usually ask.
How is this different from your other jasmine / floral incense?
Jasmine Premium uses a higher grade of jasmine sambac absolute in the heart, in a pure single-note profile (not a multi-floral blend). Chaitanya Flora and Shree Flora are the Signature-tier multi-florals; Jasmine Premium is the pure jasmine.
Is this the same as mogra?
Mogra IS Indian jasmine (Jasminum sambac). This pack uses jasmine sambac absolute as the heart note — so yes, the same flower, in a premium extraction grade.
When is jasmine traditionally burnt?
Jasmine is the universal daily-puja fragrance, especially for Lakshmi on Fridays, for bridal preparation, and for Durga puja. Every Indian tradition uses jasmine at some point in the year.
How long does one stick burn?
About 60 minutes of active burn; the jasmine drydown continues to perfume the room for another 30-45 minutes.